Designed in

Duration

Team member

Instructor

Skillset

Designed in

Duration

Team member

Instructor

Skillset

2025

14 weeks

EJ Ko

Joseph Choi

Keyshot, Solidworks, Rhino, Lightroom, Illustrator, Photoshop, After Effects, Premiere Pro, Design research, Sketching

2025


14 weeks


EJ Ko


Joseph Choi


Keyshot, Solidworks, Rhino, Lightroom, Illustrator, Photoshop, After Effects, Premiere Pro, Design research, Sketching

MATCHA

MATCHA

matcha is quickly becoming a global favorite as more people look for a cleaner, healthier source of energy.

with rich antioxidants and smooth caffeine, it’s winning over those who once reached for coffee.

matcha is quickly becoming a global favorite as more people look for a cleaner, healthier source of energy. with rich antioxidants and smooth caffeine, it’s winning over those who once reached for coffee.

growing demand

for matcha products

growing demand

for matcha products

growing demand

for matcha products

The matcha market has grown to 4.24 billion USD worldwide, a remarkable 165% rise since 2018. In the U.S., growing demand has sparked a wave of matcha-focused cafés and specialty shops.

The matcha market has grown to 4.24 billion USD worldwide, a remarkable 165% rise since 2018. In the U.S., growing demand has sparked a wave of matcha-focused cafés and specialty shops.

The matcha market has grown to 4.24 billion USD worldwide, a remarkable 165% rise since 2018. In the U.S., growing demand has sparked a wave of matcha-focused cafés and specialty shops.

losing authenticity

in convenience

losing authenticity

in convenience

the cost of

convenience

the cost of

convenience

Shortcuts like blenders or frothers can’t fully break down matcha. They can leave clumps that affect the texture and taste, leading to a noticeably lower-quality drink.

Shortcuts like blenders or frothers can’t fully break down matcha. They can leave clumps that affect the texture and taste, leading to a noticeably lower-quality drink.

what if…
what if…

What if traditional matcha could stay authentic while becoming approachable and convenient?

What if traditional matcha could stay authentic while becoming approachable and convenient?

the process…
the process…
the process…
how?
how?
how?

labor-intensive

hand-whisking

labor-intensive

hand-whisking

labor-intensive

hand-whisking

labor-intensive

hand-whisking

fully-automated,

replicated whisking motion

with a simple gear

fully-automated,

replicated whisking motion

with a simple gear

fully-automated,

replicated whisking motion

with a simple gear

fully-automated,

replicated whisking motion

with a simple gear

built-in bamboo whisk

with easy installation

built-in bamboo whisk

with easy installation

built-in bamboo whisk

with easy installation

saku uses a custom bamboo whisk designed for quick, simple replacement / installation.

saku uses a custom bamboo whisk designed for quick, simple replacement / installation.

gentle flow,

preserved texture

gentle flow,

preserved texture

saku features a double-step spout that keeps the matcha's microfoam intact while pouring.

saku features a double-step spout that keeps the matcha's microfoam intact while pouring.

gentle press, perfect whisking

gentle press, perfect whisking

A gentle and simple press on the whisk module starts the whisking.

A gentle and simple press on the whisk module starts the whisking.

magnetic attachment

for stable placement

magnetic attachment

for stable placement

the magnetic base locks the cup into the perfect position, ensuring stability and precise alignment during whisking.

the magnetic base locks the cup into the perfect position, ensuring stability and precise alignment during whisking.

freshly ground

matcha powder

freshly ground

matcha powder

saku uses stone-mill technology to preserve matcha's nutrients and aroma, grinding fresh for every cup to maximize flavor.

saku uses stone-mill technology to preserve matcha's nutrients and aroma, grinding fresh for every cup to maximize flavor.

a drink that becomes ritual

a drink that becomes ritual

© 2025 ejkodesign.com

© 2025 ejkodesign.com

© 2025 ejkodesign.com

© 2025 ejkodesign.com