MATCHA
matcha is quickly becoming a global favorite as more people look for a cleaner, healthier source of energy.
with rich antioxidants and smooth caffeine, it’s winning over those who once reached for coffee.
but the authentic matcha is
still missing in today's products
Matcha shops often use blenders or frothers since no tool is truly made for whisking matcha. But because matcha powder must be physically broken down, these shortcuts can’t match the quality or flavor of real whisked matcha. Many customers have expressed their disappointment, stating that those alternatives are not what they would expect from a matcha specialty store.
the result of
shortcuts
The matcha market has grown to 4.24 billion USD worldwide, a remarkable 165% rise since 2018. In the U.S., growing demand has sparked a wave of matcha-focused cafés and specialty shops.
